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William Newell, NorthSouth Studios, Firefly Group Inc, mobile app development, digital publishing, software development
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My Blog

Is AI going to take my job?

18 Sep 2023, Posted by William Newell in Technologies
Young disappointed troubled confused employee business

After years of experimentation and hype, we can finally say that augmented reality and virtual worlds are now viable and within reach of consumers. The continued growth of 5G, the availability of edge computing, and the rapid adoption of W3 technologies have set the stage to incorporate digital media in all forms into the actual world, including persistence, and thanks to NFTs, we can make a digital “item” unique.

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AR and VR Can Provide New Revenue Streams in 2023

12 Jan 2023, Posted by William Newell in Technologies
CES 2023 AR and VR

After years of experimentation and hype, we can finally say that augmented reality and virtual worlds are now viable and within reach of consumers. The continued growth of 5G, the availability of edge computing, and the rapid adoption of W3 technologies have set the stage to incorporate digital media in all forms into the actual world, including persistence, and thanks to NFTs, we can make a digital “item” unique.

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SparxWorks to Sponsor “Women Game Jam” in Peru.

12 Aug 2022, Posted by William Newell in Technologies
Women Game Jam logo image collage.

SparxWorks is Proud to Sponsor “Women Game Jam, Perú” We are proud and excited to support “Women Game Jam,” a fantastic initiative led by Sol Sánchez, the young entrepreneurial founder of FemDev Peru. Its mission is simple—to encourage and give women the opportunity to participate in the games industry. We believe Sol will make this event grow in the coming years, providing new and exciting career opportunities for women. Sol has inspired us already with her efforts. SparxWorks Will be looking to organize AR events in the coming months to encourage not just women but underprivileged kids to discover all…

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What Will Happen with Print Media in the Age of the Metaverse?

27 Jul 2022, Posted by William Newell in Technologies
Close up of woman in glasses with virtual screen

“Print media is dead. No one wants to read anymore.”   These are things we often hear on the news.  These opinions, or trends, are heavily influenced by current video consumption habits and consumers’ well-documented resistance to reading long pieces. But these statements are just not true. Indeed no one wants to read a manual. However, we all like to read a good novel, a book about something we are interested in, or perhaps an excellent social post. Books are not going away; they are just transforming. Augmented reality (AR) will become an essential transformation tool for print media. Through AR,…

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Is Augmented Reality the Actual Path to Virtual Reality?

30 Aug 2021, Posted by William Newell in Technologies
Is Augmented Reality the Actual Path to Virtual Reality?

Is AR the road to real VR? If you have asked yourself the same question, please comment or share your thoughts with this post. I am working on two (very different) immersive projects and would love to hear what other people are working on, AR or VR, think about this. Hear me out and let me share briefly what I am doing and see what you think I am working on an AR project, a “life-size-location event,” a “Haunted House.” It is a real size environment; it will need to be experienced outdoors, on a field, gym, or some other…

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Augmented Reality: how do I get started? Five easy steps.

19 Aug 2021, Posted by William Newell in Technologies
Augmented Reality: how do I get started? Five easy steps.

OK, I want to use AR. How do I get started? Five easy steps.   Do you work in marketing? Or advertisement, branding or sales? Would you like to take advantage of the many benefits AR brings but are new to or inexperienced with immersive technologies? I think I can offer some help. Selecting the right cost-effective AR solution for your company can be a mind-boggling task. However, if you ask the right questions you’ll find that AR is surprisingly affordable.  A simple AR strategy may add less than $10K to your budget.   Identify and set up your goal…

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AR publishing in 3 easy steps under 5 minutes!

17 Aug 2021, Posted by William Newell in Technologies
AR publishing in 3 easy steps under 5 minutes!

As I’ve explained in the past, devising an AR strategy for your business is a complex process with many variables, but the good news is that with SparkWorks’ AR technology, publishing AR content is very simple!  What if you could spend your time designing, asking the right questions, leveraging AR across print media, objects, mobile applications, and your eCommerce/website without worrying about programming? At SparxWorks, we are 100% focused on making the process of publishing AR content simple, safe, fun, and measurable. I am going to show you how you can use image recognition to enhance print media in minutes….

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Augmented Reality: Why do you need an AR strategy?

06 Aug 2021, Posted by William Newell in Technologies
AR: Why do you need an AR strategy?

Undoubtedly many businesses are asking themselves this very question, is AR a key part of our strategy moving forward? This, of course, is a very sensible question to ask. The simple answer is that you do need an AR strategy.   AR is, in a way, like the mobile revolution. It allows us to connect the world (physical) with the digital world in a way that VR could only dream of. When planning your strategy, there are a few suggestions I think you will find helpful.   Identify what the goal is. For example: Discover – Brand awareness, reach (views/impressions) Experience…

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